Nicki was without doubt the best marketing manager that I ever recruited to work for me during my 30 years with BUPA. Her initial role was to look after direct marketing aimed at the consumer market. She tackled this so well that after a year I reshuffled the department to enable her to take on the corporate market as well. For this she recruited a new team and scored highly in team building and motivation at her annual appraisals. She could be both strategic and tactical, planning and implementing marketing programmes to acquire and retain corporate clients, eligible employees and personal customers for a new division (BUPA Wellness) with approximately 20 service lines. I can remember that this included developing a new website, boosting traffic and online revenue, significantly improving cost effectiveness of the direct marketing campaigns, developing new tracking systems and supporting the sales teams. Her work was invariably on time and on budget. Relatively small budgets for this new division meant that we could not afford direct marketing or advertising agencies, and we had to be more self-sufficient. Nicki's skills enabled us to plan our own campaigns and write most of our own copy. She was particularly good at analysing problems and finding innovative solutions to deliver results. Nicki was a pleasure to work with, committed and tenacious, and always willing to get stuck in.