Nicki recommended an overall approach which is flexible enough to work for the different parts of our organisation. She also provided a number of useful tips on how we manage our brand and the balance between national and local marketing. Nicki helped us look at how we can fill beds in our residential care homes and how we can raise awareness of our services and attract customers in other parts of the organisation. Nicki’s input into this project has been very useful to us and helped us to define our overall organisation’s strategy and requirements for a new senior post focussing on income generation."