"Thera has traditionally not actively marketed itself - relying on word of mouth and its reputation to grow and support more people. Given the move to personal budgets, we realised that we needed to do more to promote our organisation to a wider audience of potential new customers. Nicki worked with us over a period of a year and helped us to develop our marketing strategy and did some more detailed work around helping us to implement this. She helped us to link this to a review of our operational roles and our IT strategy and think about how we can track results. As a charity we were concerned about not being seen to “waste” money on marketing. We were pleasantly surprised that the approach that was recommended required a relatively small investment – one that was much smaller than we had envisaged. Having spent the past year working with Nicki I feel I have gone on a personal learning curve and now feel I have the confidence and knowledge to lead the marketing team and ensure that as an organisation we get the most out of what has become a vital area for us."