Nicki’s input has helped me to increase my business by over 10% (compound) over several years and at the same time my marketing budget has reduced considerably. Nicki carried out some research and analysis and worked with my sales team to get us all on board with her ideas. She convinced me to capture the details of our customers and used this data to prove that a large proportion of the money I was spending on marketing was wasted. Armed with this evidence I felt confident diverting our time and effort into building our customer base and communicating with them directly. Nicki continues to be involved helping me with the business. She is fun to work with and has a kind and personable nature, she applied herself to the task diligently.